Starting your own business has long been considered a risky proposition, but in May of 2008, the Poeschel family founded JBC Screenprinting and Embroidery (JBC) based on a growing need they had identified in the Neillsville area. In response to this need and with the support of their family, the Poeschels opened their shop at 708 Grand Avenue in Neillsville. The property has been in Chris’ mother’s family, the Tibbetts, for generations. Chris’ great grandfather utilized the building as an office building for his ice business, where blocks of ice were stored and sold after being cut from O’Neill Creek.

The Poeschels became interested in graphic arts and design early in life. After graduating from high school, Chris attained a degree in business administration and accounting at UW-Stevens Point. During his time at UWSP, he pursued his interest in graphic arts and design while working to gain hands-on experience about the screen printing process. Jamie furthered her education at North Central Technical College, graduating with a degree in graphic communication. Since November, 2013, Chris and Jamie are both full-time employees at JBC.  Sarah joined them in May 2016.

With their education and experience as a base for the business, JBC has formed relationships with a large selection of vendors to provide a wide array of products to their customers, from corporate and team fan apparel to high quality competition-grade athletic uniforms. Orders from apparel vendors arrive the next business day and JBC maintains a 14-day turnaround for screen printing projects with low minimum quantities per order. They also have equipment that allows them to complete orders for embroidered apparel in house.

As for the graphic design that’s critical to their business, JBC begins by interviewing their clients and then combining their client’s vision with their own flair for design. They work with the client until they’ve achieved the client’s original vision. The designs can be utilized on apparel as well as a full line of promotional items, including signs and banners, which were added to JBC’s product line up in 2013.

One of the key elements of JBC's growing business is this website which features catalogs for vendor products and a complete list of services, as well as online ordering. JBC creates custom websites for corporations, sports teams, and events so apparel can be ordered online, eliminating the hassle of collecting and transferring money and information. JBC also has a program in place to support community fundraisers by giving back a portion of the proceeds of apparel sales to the cause.

As a locally-owned, family operated company, JBC strives to offer more personal service than larger companies. JBC maintains store hours Monday through Friday from 9 a.m. to 4:30 p.m. and are also available by appointment. Besides a full-service website, JBC is also featured on Facebook and Twitter. JBC's mission statement reads: “JBC was founded with the thought of being an honest, ethical, community-minded company with professionalism and quality serving as the cornerstones of the business.”